Porsche Classic
What is Porsche Classic?
With a circulation of 21,000 copies, Porsche Classic magazine captures the myth of Porsche. It tells surprising stories, highlights various facets of the brand's history, and ignites the passion that unites fans of the brand.
Tasks
- Content creation
- Art direction (layout & design)
- Project management
Hard facts
- How often? Twice a year
- Distribution: Available at newsstands, as print and digital subscriptions
Implementation
The cult magazine delves deep into the history of the Porsche brand and its models across 132 pages. The editorial approach is not simply to recount well-known stories, but to uncover new aspects of Porsche's history. To this end, interviews are conducted, profiles are created, and exclusive photo shoots are organized, the results of which are presented in a modern layout.
Porsche Classic focuses on the legendary classic sports car models from Zuffenhausen. Whether it's the 911, 356, 550, 914, or the transaxle generation, every model continues to inspire fans around the world to this day. Experienced motoring journalists and world-class racing drivers take the wheel to tell the stories. Editor-in-chief Bianca Leppert often gets behind the wheel herself.
The magazine not only presents the vehicles and their technology, but also tells the stories of the people behind the brand: the drivers, visionaries, and other personalities who have shaped the Porsche legend.
You can find the complete magazine at Readly.
Tasks
- Social media strategy
- Content creation for Instagram
- Photo and video production
- Project management
Implementation
storyboard regularly posts selected impressions from the magazine and the Porsche community on the Instagram channel of Porsche Classic. This keeps followers connected to the world of Porsche classics even between magazine publication dates. The content for Instagram is supplemented by authentic behind-the-scenes and video material created during photo shoots.
Task
- Photo production
Implementation
For each issue, storyboard produces several photo spreads that showcase both the technical perfection of the vehicles and the passion of their owners. To achieve this, we work with experienced photographers who are closely connected to the Porsche community. An eye for detail is particularly important for sophisticated, narrative automotive photography. After all, the magazine's target audience consists of Porsche connoisseurs with the highest standards in terms of appearance and authenticity.
